Smartlinks are nothing but the hyperlinks in articles that will point to your website. They are a unique way to increase your web presence on specific keywords related to your business. Unlike banners, they have a very targeted effect on Search Engines such as Google.
How Does a Smartlink Help you?
Smartlinking has a cumulative effect on search engines indexing & getting ranked on SERP ( Search Engine Result Pages). It increases your authority in SERPs and also for keywords.
For Search Engines: The primary aim of every search engine in the market is to bring relevance to search results. Now by Smartlinking with proper anchor texts we can help those search engines to do that and end up helping our contents getting fruitfully indexed (and in turn highly ranked in SERPs) in the long run.
If you are practicing keyword targeting, then let us suppose you have targeted the keyword phrase “Phuket Property” because your website promotes properties for sale in Phuket. In that case the most appropriate anchor text for Smartlinking is “Phuket Property”. This way you can increase your authority for the keyword phrase “Phuket Property”.
Anchor Text & Smartlinks:
Anchors & Smartlinks are like twins, if one exists other ought to be. To be straight, an anchor text is the set of words that are used to hyperlink a particular url in order to create a Smartlink. But the selection of anchor text is a vital issue in order to get the proper attention from the search engines.
Search Engine Optimisation is becoming one of the fastest growing marketing methodologies. As more businesses turn to the Internet to sell their services and products, it becomes very important for them to market themselves properly on the World Wide Web.
A lot of businesses believe that a mere presence on the Internet is good enough to get more customers. However, the truth is very different. Traditional methods of marketing have depended on hard work of professionals who are champions in formulating strategies, having a solid plan – B and knowing their target markets. While the strategic bases of the traditional methods are similar to that of SEO, the mediums of marketing are very different.