Companies today are seeking to find a good balance between employee engagement and organizational strategies that work together to achieve smart goals and objectives.
A significant factor for success is a company culture that aligns with business strategies.
Culture, in this sense, is not just about congenial work environments, but also an organizational structure which incorporates the right harmony between employees and company mindset.
Recent studies have shown that company leadership that feels its culture and business goals are aligned also has higher profit margins.
Reporting participants indicated profit margins more than double, from 4.8% to 11.5%, when culture lines up with strategy.
Organizational Structure Takes A Variety of Forms
The first step in coordinating culture with business objectives is deciding what type of environment a company wants to build. Depending on the goal, companies can then put strategies into place that support the cultural ideal. Each type attracts its own adherents among leadership and staff, and a company can certainly have overlaps.
An company striving for a culture of innovation needs to include a business strategy that uses new ideas to keep ahead of the competition.
Meanwhile, the overall culture should aim to encourage diversity in approach and support risk-taking. Leadership should keep its eye on future priorities and encourage its staff to explore.
The business strategy for a brand focused on efficiency should strive to be a well-oiled business machine that focuses on delivering quality services and products. It’s often data-driven, with clear lines of…